Incubated within Exelon’s corporate innovation department, EcoCRED is a startup that helps people build eco-friendly habits and track their impact on the planet. I worked with the founding team to redesign, validate, grow, and monetize the app.
Capabilities
• UX Writing
• Content Strategy
• Brand Strategy
• Product Strategy
Wrote interactive content for the EcoCRED website and app
Audited the messaging, features, and design of peer products
Managed the editorial calendar and created content for daily push messages
Built the brand messaging, mission statement, voice, and user personas
Collaborated with an interdisciplinary team to develop new features
Crafted guidelines that unified the messaging across marketing and product content