Elisabeth Hass
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Zee

Brand Strategy, Research, Video Direction, Writing

Zee works at the cutting-edge of aviation, reimagining the way we get from point A to point B while also addressing some of the most fundamental problems of transportation. I developed the brand strategy and content that made personal aviation feel possible and desirable.

Capabilities

  • Brand Strategy

  • Research

  • Writing

  • Video Direction

Created at Simple.Honest.Work.

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Workshop

Workshop

Designed and facilitated the project kickoff workshop

Research

Research

Conducted historical and competitive research as well as qualitative interviews with aviation enthusiasts and automotive early-adopters

Brand Strategy

Brand Strategy

Created the Brand Vision, Voice, Story, and Personas

Video Direction

Conceptualized, wrote, and edited the brand video