Wave Neuro explores the frontiers of neurodiversity and creates greater access to better healthcare. The company’s patented technology targets brainwaves and empowers individuals to measure, understand, and improve their cognitive health. Working with Wave Neuro’s leadership team, I developed a new messaging framework, brand voice, mission statement, as well as other core elements of the brand strategy. I then worked with an interdisciplinary team to build the company site and launch digital marketing campaigns that introduced Wave Neuro to the world.
Capabilities
• Brand Strategy
• UX Writing
• Content Strategy
• Research
• Workshop Facilitation
• Digital Marketing
• Presentation Design and Storytelling
Uncovered messaging and design trends
Developed the messaging architecture, mission and vision statements, and brand voice
Created the site structure and content in collaboration with the UX designer
Identified audience segments and created different messaging to discover which unique value propositions resonate