Elisabeth Hass
Brand Strategy (Copy)

The Noun Project

Brand Strategy, Content Strategy, UX Research, UX Writing

The Noun Project aims to collect and foster the world’s visual language. Among the collection of 1 million icons you’ll find everyday objects, like “Coffee” and “Doughnut”, along with abstract concepts, like “Human Rights” and “Marriage Equality.” During the project’s first four years, I worked with the founders to craft the company's story and build a community around it.

Capabilities

  • Brand Strategy

  • Content Strategy

  • UX Writing

  • UX Research

NounProjectLogo.jpg
Brand Strategy

Brand Strategy

Created the brand purpose statement, voice, archetype, and messaging architecture

Content Strategy

Content Strategy

Developed content guidelines, managed the editorial calendar, and initiated a company newsletter that grew to have 2.3 million subscribers

UX Writing

UX Writing

Create site content as well as writing for marketing emails, investor decks, videos, and social media